Graphic Design
for Packaging & Retail Displays
Driving sales and creating in-store awareness for new product launches
Driving sales and creating in-store awareness for new product launches
Display designs for major CPG brands
Placed in major retail channels
The Brief
Attended client briefs to determine project needs and constraints such as:
•Intended retail channels
•Budget
•Target demographics
•Brand and product style guide
•Display type(s)
•Budget
•Target demographics
•Brand and product style guide
•Display type(s)
Ideation
Worked in tandem with structural design team to develop innovative design concepts with consideration for financial and technical restraints.
•Working within retailer defined design specifications
•Maintaining structural integrity
•Creating unique displays to showcase featured products
•Designing within production limitations
•Maintaining structural integrity
•Creating unique displays to showcase featured products
•Designing within production limitations
High-Fidelity Concept Renderings
Generated high-fidelity rendering to showcase display concepts to project stakeholders.
Heineken: Ice Bucket Concept
KAO Brands: Bioré Multi Display Concept
Novartis: Voltaren Launch Sidewinder Concept
L'oréal: Color Riche Anti-Age Floor Display Concept
SC Johnson: Scrubbing Bubbles Half Pallet Concept
Sales Presentation Decks
Created engaging sales presentations using renderings and additionally generated visuals and copy.
Production Art & Design Quality Assurance
Generated print ready production art, and proofed client supplied art to ensure it met all design specifications and included all required elements.
•Ensuring art was positioned properly with appropriate type safeties and bleed
•Art generated for print in CMYK and/or including all required spot colours
•Files well organized with a clear structure so that various elements could be easily located and edited
•All linked images, fonts, and any other external elements included in print production hand-off
•Art generated for print in CMYK and/or including all required spot colours
•Files well organized with a clear structure so that various elements could be easily located and edited
•All linked images, fonts, and any other external elements included in print production hand-off
I also designed protocols and art storage systems for the graphic design department at C&B Display Packaging. Creating a clear and intuitive system so that art could be easily located and modified by any member of the design team.
Brand & Identity Design
Worked with clients to design custom logos and develop their brand identity.
King Eddie Logo Design
Feline Fräulein Logo Design
Maia International Logo Design
Kitty 6 Logo Design
TriChroma Logo Design
Transferable Skills
My experience in packaging and retail design has been instrumental in the development of my design skill set.
My history working with complex business needs and collaborating cross-departmentally with multiple teams serves me well as a UX Designer.
My history working with complex business needs and collaborating cross-departmentally with multiple teams serves me well as a UX Designer.
Hard Skills
•Highly developed visual design skills
•Very experienced with multiple design software platforms
Adobe CC - Illustrator, Photoshop, InDesign
Microsoft Office - Word, Powerpoint
•Design quality assurance
•Pre-press/Print design skills and knowledge
•Structural design understanding
•Ability to visualize in 3D
•Information architecture
•Project management
•Very experienced with multiple design software platforms
Adobe CC - Illustrator, Photoshop, InDesign
Microsoft Office - Word, Powerpoint
•Design quality assurance
•Pre-press/Print design skills and knowledge
•Structural design understanding
•Ability to visualize in 3D
•Information architecture
•Project management
Soft Skills
•Creative collaboration
•Highly developed consultation skills
•Ideation
•Strategic thinking
•Cross-departmental collaboration
•Understanding of business and marketing needs
•Workflow optimization
•Creative problem solving
•Highly developed consultation skills
•Ideation
•Strategic thinking
•Cross-departmental collaboration
•Understanding of business and marketing needs
•Workflow optimization
•Creative problem solving
Thank you for your time!
